Co-creation Workshop: AI in AdTech

Have you heard about AI? of course you have, Artificial Intelligence is what everyone has been talking about. Now, you’ve been to a series of talks and panel discussions, where people have shared their stories about how they are using AI in their business. But do you find yourself wondering how all this applies to your business or wondering about how to get started with this yourself? If yes, then this co-creation workshop is for you.

AI is a tool, which works best when we apply it to solve the right problems. In this co-creation workshop, we embark on a journey to identify the various pain points in the field of advertising and endeavor to find how this industry is being propelled by the advent of AI.

Some of the things we will cover during the workshop:

1. Hopes & Fears discussion – identifying the pain points
2. Crafting problem statements – which problems do we target
3. Introduction to the Problem Pyramid – answering the question ‘Why’
4. Applying the Problem Pyramid to your business

The key takeaway is for you to have a better understanding about whether using AI in your advertising business is a viable option and if so, how.

The workshop will be conducted by Jon Hoel, the managing director at Innovator Ltd and an expert in design thinking and co-creation workshops.

5:00pm – Registrations Start

5:30pm – Introduction to Padang & City AI

5:40pm – Why are we here? Topic Introduction by Victor Alexiev

6:00 pm – Co-creation Workshop by Jon Hoel (There are more steps, of course)

8:00 pm – Tying it all together & Networking

*Refreshments will be provided.

There is no preparation required for this workshop, an interest and some knowledge about the field of advertising would be beneficial. If you have been in the industry, this shouldn’t be a problem.

We are partnering with PadangCo, the open innovation arm of Unilever and we are greatly thankful to them for bringing in their expert knowledge in the field of AdTech.

If there is any queries, please feel free to comment here or email us directly at [email protected]

We are excited to see you at the event!

September 12, 2018 17:00 – September 12, 2018 20:30
Level 3
20 Mapletree Business City

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Speakers / Topics

Jonathon Hoel

This is the facilitator of the co-creation workshop

Managing Director Innovator SG